THE ORDINARY DAY OF SWEDEN

源于瑞典的日常生活

BRAND ORIGIN

品牌起源

北欧的自然景色、人文环境、生活方式和美学精神深深地吸引着品牌创始人，启发了他内心的追求，并希望把这份洋溢着幸福感的生活理念传递给每个家庭，分享给更多人。为了更好地把北欧美学设计融入产品，创始人与Cristiano Pigazzini和Alexis两位来自北欧本土的设计师携手合作，契合共同的愿景，致力打造一个将自然与生活融合的品牌。

The natural scenery, cultural environment, lifestyle and aesthetic spirit of northern Europe deeply attracted the founder of the brand, and inspired his inner pursuit. He hopes to share the happy life concept with each family and more and more people. In order to integrate Nordic aesthetic design into the products better, the founder cooperates with Cristiano Pigazzini and Alexis, two local designers from northern Europe, to create a brand integrating nature into life.

BRAND SYMBOL

品牌符号

燕子象征着勤劳与智慧，它们会一枝一木筑造自己的小巢。北欧时刻希望大家像燕子一样，把我们的好物带回家，一点一滴用心营造温馨而精致的生活空间。因此我们选用易于辨识的燕子图案作为独特的品牌符号。

The Swallow symbolizes diligence and wisdom. They build their own nests piece by piece. In northern Europe, we hope that you can build your warm and delicate home like the Swallow. Therefore, we choose the Swallow pattern which is easy to be recognized as the distinct brand symbol.

“ogonblick”是北欧瑞典语，意为 “Moment” 时刻，源于瑞典斯德哥尔摩，以时刻享受北欧生活为品牌理念。以服饰、家居、餐饮、文化体验为产品核心，倡导自然环保，优选材质，融合北欧设计美学，贴近生活气息，为顾客打造全新体验式购物场所，同时把源于瑞典日常生活的幸福感传递给大众。

“Ogonblick” means “Moment” in Swedish. The brand originated from Stockholm, Sweden, with the brand concept of enjoying the Nordic life in every moment. We advocate environmental protection and prefer quality materials through series of products focusing on fashion & accessories, home ware, food & beverage and cultural experience. It integrates Nordic aesthetic design into the products and ordinary life to create a new experiential shopping space for customers with the happiness from Sweden.

BRAND CONCEPT

品牌理念

ogonblick以时刻为源点，结合时刻享受北欧生活的品牌理念。

我们将一天划分为五个重要的生活时刻：晨曦、白昼、日斜、落霞，夜阑。根据不同时刻研发多品类的生活好物，以提升每个时刻的生活品质，为热爱生活的你带来更贴心的陪伴。

Ogonblick takes moments as the source by combining with the brand concept of enjoying the Nordic life in every moment. We divide the day into five key moments: Morgon (Morning), Dag (Day), Eftermiddag (Afternoon), Skymning (Evening) and Natt (Night). According to different moments, we develop various kinds of quality goods to improve your quality life in every moment and bring more considerate company for everyone who loves life.

BRAND SLOGAN

品牌广告语

BRAND POSITION

品牌定位

ogonblick 以亲近自然和融合瑞典的日常生活为品牌定位，首选环保优质材料，运用对自然友好的制造工艺，为大众提供独具美感和实用的生活好物，时刻陪伴在顾客的每个美好生活片段中。

With the brand positioning of integrating the ordinary life in Sweden and staying close to nature, Ogonblick selects eco-friendly and quality materials, and uses green manufacturing process to provide the public practical and recyclable goods with unique aesthetic design in every moment of their wonderful lives.

BRAND DNA

品牌基因

ogonblick遵循斯堪的纳维亚风格，以自然、简约、和谐，美好为品牌DNA, 构建一个北欧生活美学品牌。回归自然本质，启发大众对生活品质的追求，并带给顾客一份温暖幸福感。

Following the Scandinavian style, Ogonblick takes nature, simplicity, harmony and beauty as its brand DNA to build a Nordic aesthetic lifestyle brand. Back to nature, inspire people's pursuit of quality life, Ogonblick will bring warm and happy feelings to the customers.

北欧时刻坚持

自然与艺术结合的原创设计

OGONBLICK ALWAYS INSISTS ON THE ORIGINAL

DESIGN OF COMBINING NATURE WITH ART

DESIGN CONCEPT

设计理念

BUSINESS RETAIL CONTENT

产品业态

STORE IMAGE

门店形象

采用环保材料及经典的北欧原色，呈现自然与艺术结合的视觉效果，营造温馨愉悦的舒适氛围，打造沉浸式购物体验之所，让顾客享受轻松购物的同时，还感受到北欧时刻每一处来自瑞典的日常生活方式。

It adopts environmental protection materials and classic Nordic original colors to present the visual effect of nature and art, create the pleasant and comfortable atmosphere, and build the immersive shopping experience, so that customers can enjoy the relaxed shopping and taste the Swedish ordinary life in Ogonblick.