THE ORDINARY DAY OF SWEDEN

源于瑞典的日常生活

BRAND ORIGIN

品牌起源

北欧的自然景色、人文环境、生活方式和美学精神深深地吸引着品牌创始人，启发了他内心的追求，并希望把这份洋溢着幸福感的生活理念传递给每个家庭，分享给更多人。为了更好地把北欧美学设计融入产品，创始人与Cristiano Pigazzini和Alexis两位来自北欧本土的设计师携手合作，契合共同的愿景，致力打造一个将自然与生活融合的品牌。

The natural scenery, cultural environment, lifestyle and aesthetic spirit of northern Europe deeply attracted the founder of the brand, and inspired his inner pursuit. He hopes to share the happy life concept with each family and more and more people. In order to integrate Nordic aesthetic design into the products better, the founder cooperates with Cristiano Pigazzini and Alexis, two local designers from northern Europe, to create a brand integrating nature into life.

BRAND SYMBOL

品牌符号

北欧时刻以口衔树枝的燕子作为品牌符号，因为燕子诠释了我们对家的定义。

燕子为了搭建自己的小巢，会一枝一木细心筑造和雕琢，勤劳且智慧，正如我们经营自己的家庭，无论风雨，依旧一点一滴，一时一刻地努力与改变。我们相信，关注时刻的生活好物，将会带来更好的品质生活。

Ogonblick uses the swallow with a branch in its mouth as brand symbol because it symbolizes how it defines family. 

Swallows are diligent and intelligent. In order to have their own nest, swallows take and sculpt every branches with all their effort, which is as same as what human do for our family. Overcoming the obstacles of life, people choose better product for different scenes and improve the quality of family life bit by bit. We believe that better life comes from better treatment for every moment of life.

BRAND INTRODUCTION

品牌简介

"ogonblick"是北欧瑞典语，意为"Moment"时刻，源于瑞典斯德哥尔摩，以时刻享受北欧生活，提升生活品质为品牌理念，以让美好生活时刻近在身边为品牌愿景。希望即使在都市繁忙的生活节奏中，也不忘享受当下时刻。

以服饰、家居生活品、餐饮、文化体验为产品核心，倡导自然环保，优选材质，融合北欧设计美学，贴近生活气息，为顾客打造全新体验式购物场所，同时把源于瑞典日常生活的幸福感传递给大众。

“Ogonblick” means “Moment” in Swedish. The brand originated from Stockholm, Sweden, with the brand concept of enjoying the Nordic life in every moment and improving the quality of life. Having a beautiful daily life as a brand vision. Even though people's daily life is so busy from day to day, but we still wish, people can treat themselves well, and enjoy the right now moment.

We advocate environmental protection and prefer quality materials through series of products focusing on fashion & accessories, home ware, food & beverage and cultural experience. It integrates Nordic aesthetic design into the products and ordinary life to create a new experiential shopping space for customers with the happiness from Sweden.

BRAND CONCEPT

品牌理念

ogonblick以时刻享受北欧生活，提升生活品质为品牌理念，将一天划分为：晨曦、白昼、日斜、落霞、夜阑五个重要的生活时刻，相信如果将生活回归到对每个时刻的关注，注入幽默与温暖，时刻累积的经营将会带来更幸福的品质生活。

With the brand concept of enjoying the Nordic life in every moment and improving the quality of life，ogonblick divides a day into five important life moments: Morning, Day, Afternoon, Evening and Night. Ogonblick believes that when we keep attention on every moment of life with humor and warmth, the accumulated effort will bring a high-quality life.

BRAND SLOGAN

品牌广告语

BRAND POSITION

品牌定位

ogonblick 以亲近自然和融合瑞典的日常生活为品牌定位，首选环保优质材料，运用对自然友好的制造工艺，为大众提供独具美感和实用的生活好物，时刻陪伴在顾客的每个美好生活片段中。

With the brand positioning of integrating the ordinary life in Sweden and staying close to nature, Ogonblick selects eco-friendly and quality materials, and uses green manufacturing process to provide the public practical and recyclable goods with unique aesthetic design in every moment of their wonderful lives.

PRODUCT DNA

产品基因

ogonblick遵循斯堪的纳维亚风格，以幽默、简约但十分注重细节，大胆地运用自然的色彩及图案，同时注重搭配，能够在北欧时刻中找到一系列家居搭配及服装搭配。为产品DNA, 构建一个北欧生活美学品牌。回归自然本质，启发大众对生活品质的追求，并带给顾客一份温暖幸福感。

Following the Scandinavian style, Ogonblick takes nature, simplicity, humor and matching as its Product DNA to build a Nordic aesthetic lifestyle brand. Back to nature, inspire people's pursuit of quality life, Ogonblick will bring warm and happy feelings to the customers.

北欧时刻坚持

自然与艺术结合的原创设计

OGONBLICK ALWAYS INSISTS ON THE ORIGINAL

DESIGN OF COMBINING NATURE WITH ART

DESIGN CONCEPT

设计理念

BUSINESS RETAIL CONTENT

产品业态

STORE IMAGE

门店形象

采用环保材料及经典的北欧原色，呈现自然与艺术结合的视觉效果，营造温馨愉悦的舒适氛围，打造沉浸式购物体验之所，让顾客享受轻松购物的同时，还感受到北欧时刻每一处来自瑞典的日常生活方式。

It adopts environmental protection materials and classic Nordic original colors to present the visual effect of nature and art, create the pleasant and comfortable atmosphere, and build the immersive shopping experience, so that customers can enjoy the relaxed shopping and taste the Swedish ordinary life in Ogonblick.